Having a fully-functioning website for your business is a necessity, but with so many options for web design out there, it is difficult to know where to begin. One great option is WordPress. Maybe you have heard of this as the site where your aunt hosts her sewing blog, but believe it or not, WordPress can do more than just give you a blog. In fact, it is an incredible platform that can give you a professional-looking site. Here are a few reasons why you should consider WordPress.
SEO: The Magical Letters
It is no secret that companies want to rank highly on Google, which is why having using a platform that Google already likes is a plus. WordPress, for instance, has a built-in coding system that Google finds easy to crawl and index. With that type of coding along with your creation of unique, quality content, you will find your website ranking in no time.
Social Media Integration
WordPress is also fantastic for social media. You will notice that there are easily accessible buttons for users to link to your posts on social media platforms–whether you are talking Instagram, Twitter, or Facebook, among others. Google sees these social media links as proof of your website’s credibility and popularity, and considers it when ranking you.
Easy on the Wallet
Custom websites with their own content management system can be expensive for small bootstrapped businesses. With WordPress, it is the exact opposite. Because the built-in HTML is already there, and with the use of themes, the process of designing a website becomes more simplified, making it more cost-effective for small businesses.
The Importance of Consistency
Apart from allowing faster web design, themes also allow for more consistency. Search engines like consistency and uniformity, because then their spiders know what to look for when indexing content. In short, everything is in its proper place. Better yet, these themes are also completely customizable, so you can create a design that reflects your company’s brand and message.
WordPress is an incredible platform that offers customizable SEO-friendly themes. If you are thinking about using WordPress for your company website, consider talking to a reputable web design company such as Spirit Publishing.
35 Reasons Why a WordPress Website is Better Than a Traditional Website for Your Business,
Why You Should Use WordPress?, WpBeginner.com