A day rarely goes by without an article written about millennials, a generation born sometime between 1976 to 2004. Because they are said to be have the highest purchasing power compared to the other generations that have come before it, it is no surprise that businesses are keenly interested in how they think. While their exact characteristics are hard to pinpoint, many scholars agree that millennials grew up using diverse forms of computing and communication technologies. In fact, a large percentage approve of a public, technology-mediated life. This means they don’t have problems being ‘connected’ online through their mobile communication devices; many even prefer it.
If your business aims to target millennials, here are four web design tips to get higher traffic and sales from this lucrative market.
Simple but Unique Design
Millennials want simple web designs with low-key marketing strategies because they hate companies that make grand promises yet under deliver. They also easily dismiss digital advertisements as they are already used to them. This group likes content, images, and videos that are direct as their attention spans are a lot shorter than previous generations.
To stand out from the slew of websites and advertising/marketing messages out there, your design has to be unique. In many cases, a viral photo, text, or video in social media may bring them to your website, but the landing page must make a good impression or their attention will shift elsewhere. A creative look that’s not cluttered, but looks professional and experienced, may impress a millennial enough to browse around the website.
Ease of Use and Speed
Like any other user, a millennial wants a website that loads easily and is convenient to navigate. Though they grew up “breathing technological advancements” and are generally self-guided, they give up on websites that make the experience tedious and confusing.
Furthermore, shortcuts and definite call to actions are important to this group. A navigation bar that lets them go to the exact information they need are critical as millennials aren’t exactly known for being patient. Likewise, make returns and refunds an easy option as well if you’re selling products. Millennials highly consider this feature when making purchases online. Speed and convenience are decisive to their perception of a great user experience.
Your website must also be designed to be social-media friendly as millennials usually have one or more social media accounts. Make sure to add social media buttons to make it easy for users to find your social media pages and share your website as well. In addition, this generation likes to talk about brands online, so make sure to engage with them through your website and official social media accounts. Go for a social-media-friendly website that offers a great opportunity to connect with both existing and potential customers.
Design for M-Commerce
The website must have a mobile version because mobile is the preferred platform for this generation. In other words, design for m-commerce or mobile-based commercial transactions. If you can make a mobile app for your website, that’s even better so that millennials can download and use them more easily. Remember to make the whole shopping experience nearly effortless because this group can quickly shift from an I-Am-Buying-Now mood to a What-A-Hassle-Buy-Now decision.
Most millennials actively use the Internet and social media as informed consumers and can either be your strongest word-of-mouth advocate or worst critic online. To appeal to this market, it is absolutely important to design a website that creates an easy and satisfying user experience, from finding and loading it to purchasing and sharing their feedback in social media. Make it easy to get what they want and share their ideas in social sites, and you’re several steps closer to getting this market loving your brand.
How Millennials Require Us to Design the Technologies of Tomorrow, Wired.com
If Your Company Targets Millennials, Read This Now, Fastcompany.com
Millennials (Millennial generation), Whatis.Techtarget.com