Before you can implement any online marketing strategy effectively, you first need to have a website that effectively presents your business and its products and services. After all, it is the digital extension of your store.
Even if you are a small enterprise that’s only catering to a local area, your business still needs to be searchable across search engines. This would mean the difference between online success and failure. With the right strategy towards search engines, more of your market would readily know about you and you don’t need to […]
In today’s increasingly online world, having a website simply won’t cut it. A site needs to integrate a compelling design that’s both aesthetically pleasing and useful. Though clever pop-ups and integrated videos are useful tools, there is much more to designing a professional site than simply merging all these visual elements and calling it a […]
Whether your business newly recognizes the importance of SEO or has been striving to maintain a high search ranking for years, one fact remains: if you’re not optimizing your website for mobile users, then you’re missing out on revenue. Far from being a stand-alone tactic, SEO requires that your digital marketing consultants fully optimize your […]
A day rarely goes by without an article written about millennials, a generation born sometime between 1976 to 2004. Because they are said to be have the highest purchasing power compared to the other generations that have come before it, it is no surprise that businesses are keenly interested in how they think. While their […]
If you wonder why your SEO strategies may not be working, it is possibly due to poor and disconnected content management (CM) strategies. CM refers to the process of managing website pages from a single location and optimizing them through collaborative connections and then monitoring and updating the process according to changes in SEO campaign […]
Small businesses need to have a strong web presence if they want to create a more stable brand. With this in mind, you simply cannot afford to let your existing web design go stale. Every local business should have a web design that continuously evolves and improves as time goes by.
For small businesses, there’s no denying the positive effects of owning a website in terms of sales volume and brand visibility. According to a marketing survey, 81% of shoppers conduct online research before buying anything. This number includes those who read product reviews before buying and those who use a search engine before landing on […]
Your business needs to stay fresh and, most of all, continuously relevant to your market. As a business owner, you want your market to see that you are always in the know. Just as you work hard to keep your brand’s image and products fresh and appealing, you also want to make sure that your […]
So, you think you’ve got this small business thing down because your enterprise is thriving. However, you might gain a sense that there is more out there on which to capitalize, but are unsure of how to broach the opportunity. Well, lucky for you, the right SEO strategies can help you define and pursue an […]