Search engines have and are becoming smarter and smarter year after year. Google is now a split search engine between written search queries and voice-activated commands.
Voice is expected to keep increasing with time and slowly take over the written search queries in the next couple of years. This is one of the SEO predictions in 2019 that are happening right now and in this blog produced by experts from DubSEO, you will find out what is expected to happen in 2019. SEO trends wise.
1. User experience
The user experience is expected to become even more important to search engines and will be a deciding factor how well your website will rank on Google, Bing and Yahoo.
The three main factors that will affect your SEO are loading speed, the technical aspect of your website and mobile optimisation.
A good example would be Adobe Flash. That never gets used anymore simply because it’s annoying and consumers hate it as it’s not automatically installed on their device which means that they will have to waste time downloading it.
Page speed will be vital for your SEO ranking potential as Google’s algorithm catches out website that load slowly and throws them right at the bottom of the ranking list.
Google has developed a mobile-first indexing algorithm that places websites that have been developed in order to be mobile-friendly for mobile users. If your website isn’t optimised, don’t expect anything good happening.
2. Content matters even more:
Content will become a leading SEO factor in 2019. Having 4,000-word blogs across your website is no longer enough. As the Google algorithm gets smarter, it also gets better at catching out content that is lengthy but no valuable or is misleading. If this is something that you are currently doing, stop! Google will penalise you.
If you have been around for a while and have plenty of blogs, please go back and make sure that they are up to date as Google doesn’t care about 3 years ago, it cares about what is relevant today and what the users will find useful today.
Anything from data and regulations; if you are an accountant to outdated information need to be adjusted or completely deleted.
3. Voice search
In early 2014, Google have carried out some research and figured out that over 40 per cent of the respondents have used voice as a way to search the web. These staggering numbers have become even crazier in 2018 and you can only imagine what will happen in 2019. For teenagers, the rate was even higher.
Think like a customer. So what can you do to battle the adoption of voice? Simply use long-tail keywords when optimising your website. What would they say using their voice to find an answer?
For example, if they were searching for a computer shop in their area, they won’t say “computer shop”, they may do if they had to type it, however, voice is a different game. They might go ahead and say “Computer store near me” or “Computer store in northern London”.
4. Google’s Mobile First Index
In the past two years, Google have heavily put their focus on mobile devices, slowly leaving behind desktop to the point of where mobile devices got prioritised through the mobile-first indexing.
The alternative? People are getting busier and busier by the day, their working environment is even faster paced which leaves them with minimal time to go online through a desktop. Mobile phones.This was expected to happen and hasn’t come out as a surprise.
So what is Google’s mobile-first indexing and why it’s important? Google prefers to show the version of a web-page that is adopted for both mobile devices and desktop. If your website is only designed to respond appropriately for desktop devices, then your website SEO will most likely suffer due to lack of response in regards of design for mobile visitors.
This will also increase your website bounce rate and will create a loophole which will eventually lead your website to rank lower and lower.
5. Links remain important
Website links are going to remain just as important as before. Many marketing guru’s suggest that SEO is dead or Link building is dead or some spread some other false information around, leading people to believe that.
Let us tell you that link building is going to remain relevant and just as important for your SEO as it was 2 or 3 years ago.
Despite the fact that link building is still relevant, there are some things that we need to tell you regarding how things will change in 2019.
Our experts from the SEO agency UK suggest that link building through third and fourth class article portals or any unmotivated guest posts will no longer work. Instead, what we suggest you do, invest in unique content that you like to consume yourself and share. In order words, make everything more organic and natural.
As a rule of thumb, if you don’t think that your content will provide any value then it isn’t worth sharing as a guest post.