Google encourages businesses to not think as a fix that is one-and-done of speed. It must be a continuing priority. Having a presence that is cellular is enough. For companies to grow, they will need to keep on delivering experiences that are speedy. To this end, a one-second delay in cellular load times can affect conversion rates by around 20% . A experience that is quick can help keep and attract customers.
Mary Ellen Coe, president of Google Customer Solutions, penned an article outlining the reasons why mobile speed should be taken more seriously.“While there are as many growth strategies as there are types of businesses, there’s one area where nearly every business has room to improve: the mobile web.”
Clothing company Dakine cut its own launch page’s load time by 65% and of product pages by 55%, of category pages. Dakine saw traffic increase by 4 percent by cellular revenue by 45%, 31%, and earnings.
BMW improved its cellular rate using AMP and Progressive Web Programs (PWA). That is almost 4X higher than it had been before. New Test My Website Tool This week, A version of Test My Site was rolled out. See our policy of the upgrade to learn what is new.