Whether your business newly recognizes the importance of SEO or has been striving to maintain a high search ranking for years, one fact remains: if you’re not optimizing your website for mobile users, then you’re missing out on revenue. Far from being a stand-alone tactic, SEO requires that your digital marketing consultants fully optimize your website for all user platforms, especially mobile, to maximize profits.
How SEO and Mobile Optimization are Linked
Search engine optimization involves the tooling of your content to gain a better position in search results, such as in Google. More importantly, almost 60% of all online searches are now conducted through mobile devices.
Your company’s website, therefore, must be amenable to these devices when a search is requested from their users. This is especially true if your business thrives on local clientele, including passersby who might unknowingly need your product or service.
Moreover, you need an online platform that responds quickly and fluidly to mobile queries. A slow load time or webpage misdirection will send a mobile user off to a more accommodating site. The result: a missed sale.
Businesses Who Can Benefit
Any business that uses internet searches to find leads and customers can’t afford to ignore mobile optimization. In fact, up to 73% of mobile searches leads to action or conversions—a serving testament to the value of a site optimized for mobile platforms.
While it doesn’t matter if you’re a dog groomer, a dentist, or a DIY shop: those businesses customized for ecommerce stand to benefit the most from mobile optimization. The easier it is for consumers to finalize a purchases online, the more likely they are to continue shopping on your site. According to surveys, up to 23% of your sales are likely to derive from mobile searches.
Ways to Optimize Your Site
Online shoppers look for quick-loading, well-designed websites free of distractions such as adverts or dense, confusing text. Ask digital marketing consultants to reduce picture file sizes and lay out your site so that it loads rapidly and smoothly on mobiles. Keep menus easy to navigate and don’t irritate the user with annoying pop-ups.
Establishing a presence on mobile devices can mark the difference between success and failure. If you need help with optimizing your site for mobile users, speak to a digital marketing team today to find out how this service can easily be added to your current SEO package. You’ll soon be on your way to extra sales and happier customers.
5 Reasons You Absolutely Must Optimize Your Website for Mobile, HuffingtonPost.com
The Importance Of Mobile Website Optimization, InvesPCRO.com