Traverse City SEO and CM Services

Traverse City SEO and CM are a must in today’s local climate, as well as globally. If your website is not enhanced to its fullest potential, then you might as well consider it hidden from most local searches and in truth from most of the world. Today’s buzz word for SEO may be Content Management, but the details are NOT the same. Professionals and businesses must have both search engine optimization and content management enhanced to its fullest potential on their websites to ensure they can be found online. Through SEO and CM, we can help you get your website out to the world – so that it can reach your target market and help raise your bottom line. After all, what good is having a website if no one can find you?

Take a few minutes to review our detailed PDF to ensure you fully understand what search engine optimization covers and what other companies in your industry are doing to enhance their online presence with SEO campaigns.

What is Search Engine Optimization (SEO) and Content Management (CM)?

Search Engine Optimization is the process of improving the ranking of your web pages on search engines through the use of complex professional campaigns. Spirit Publishing’s campaigns for SEO in Traverse City aim to drive your web pages to the top of organic or unpaid search results pages within all of the search engines. This way, prospects will find your website when they make search engine queries about businesses in your industry based upon specific search terms or keywords. Old style keyword stuffed SEO programs no longer generate the results they did a few years ago. In fact, with all the algorithm changes each year, it’s truthful to say that what worked last year no longer produces the same results. That’s why it’s more important than ever to stay abreast of all the latest search engine algorithm changes. If you are not in compliance with all the latest updates, you simply will not rank as high as you may have in the past.

Content Management is the process of managing all your website pages from a centralized location and optimizing each step through collaborative interface; and then, monitoring and revising the process based upon the SEO campaign results. This means, you must have a detailed tracking methodology in place to follow the progress of campaigns. Spirit Publishing has an Online Dashboard that allows you to monitor your campaigns and review progress reports any time 24/7. You will always know exactly what is being enhanced everyday through our outstanding content management enhancement system!

Why is it so Important to Have a Professional SEO Program in Place Today?

The simple truth is that most people don’t have the time to stay abreast of all the search engine algorithm changes. And let’s face it; you need to focus on what you do know to grow your business substantially. Most people do not understand the details of a professional SEO campaign. It’s not just a one month process and bang you are at the top of the search engine results. Anyone that is telling you that story is not being completely up front with you.

Professional SEO is an ongoing strategy that provides many key objectives that you may not fully understand. For example, it is imperative that you conduct thorough keyword and on-page SEO research and analysis, establish proper business directory and PR accounts, create social and off-site blog accounts, configure proper on-site blog and authorship accounts for your content, ensure that all content pages are optimized to the fullest potential, establish website backup and security, etc. The list goes on and on, but most people are oblivious to what is actually needed to rank highly with search engines.

We understand and stay abreast of all the latest Google algorithm updates and are constantly modifying our clients SEO campaigns to stay in compliance with all the changes. It’s a collective process that truly takes months to achieve projected results, don’t let anyone tell you otherwise because the facts speak for themselves.

Why Do We Focus on Google at Spirit Publishing?

Google has a 71.35% market share ranking followed by Bing at 12.37%, so the obvious choice to pay attention to goes without saying. If you dominate Google, you’ll dominate most search rankings. People will find you if they can find you on Google – It is really that simple! Google is the leader in the industry when it comes to analyzing how people research on the Internet. They are constantly modifying their algorithm to provide the best results for their clients and do an excellent job at forecasting trends that are associated with click through rates.

We make it our business to know what is going on at Google and how we can use what we learn daily to enhance our client’s results!

We Use Only White Hat SEO Strategies

We use only “white hat” SEO strategies at Spirit Publishing that are always fully in compliance with Google guidelines. Google and other search engines reject and penalize “black hat” or dubious optimization efforts like spamming, keyword stuffing, and cloaking. In fact, our spiritual methodologies abide by the latest algorithm updates at Google, such as Penguin, Panda and the latest major update Mobilegeddon. We always do our best to stay abreast of the typical 500-600 Google algorithm changes per year so that our clients are informed on what’s current in the industry. Our Spiritual Philosophy for conducting business with you is truly open book. You will always know what action we are taking and WHY we are recommending the strategy of choice. We always collaborate with you to ensure we have your full approval and understanding in each step of our SEO Campaigns.

In Summary

SEO will remain an important part of the online marketer’s arsenal for many years to come. It will continue to be a primary and necessary ingredient that leads to successful online marketing, even as technology continues to evolve new online marketing channels. In fact, the expansion of local search and the birth of Local Buzz services are offshoots of SEO. We frequently recommend implementing more than one program as a package to ensure our clients are better positioned or aligned in search engine queries compared to other companies within your industry.