Google is Now Penalizing Website’s that are NOT Responsive and Many Business Owners are Unconscious of this Fact!
Traverse City Web Design Companies for Today Must Be Responsive Across ALL Devices!
Some Traverse City web design companies are still operating in the dark ages when it comes to representing their client’s online exposure. And to be fair, it’s really not the fault of the web design companies exclusively, it’s a collective lack of taking the new Google guidelines seriously. Many clients do not want to change; they feel their website will do just fine and will continue to rank based upon what worked in the past. Unfortunately, this is not true. With Google making upwards of 600 yearly changes to their algorithm, it is imperative that you stay abreast of what’s currently going on and make necessary changes that are in alignment with the new guidelines.
Take a few minutes to review our detailed PDF to ensure you fully understand what the new responsive guidelines cover and what other companies in your industry are doing to enhance their online presence.
What Does Responsive Mean for Norther Michigan Web Design?
When it comes to Norther Michigan web design, the key focus must be on responsive website’s that now load quickly and completely on all devices, including desktop computers, laptops, smartphone’s and tablets. Therefore, to be in compliance with the latest Google Mobilegeddon requirements, it’s best to have a single version of your website that loads across all these devices. In the past, you could have a separate mobile website design to satisfy that part of the guideline. However, today it is best to redesign based upon the single version design concept. We offered various types of web build platforms in the past and still do some maintenance on a few that have not switched over to the new guidelines. However, we learned quickly to specialize in building customized, responsive websites based primarily on the WordPress platform, as they are the most widely accepted by the search engines.
What are Other Reasons for a Responsive Website?
More and more of your potential customers are searching for businesses using their mobile devices. In fact, studies show that 4 in 5 consumers that conduct local searches use smartphone’s – 88% to be exact. And, 50% of consumers who searched on a smartphone typically visit a store within a day, where 78% make a purchase. Your website is your storefront online and depending on your business model – it may be your only storefront! Therefore, it is essential that your website load quickly and completely across all devices if you want potential clients to view everything your company has to offer. On a properly designed responsive website, all your product details and services show professionally. Investing in a responsive website today will secure your future in Mobile Commerce, which estimates 24.4% of overall e-commerce revenue will come from mobile searches by the end of 2017.
Why Do We Use WordPress?
WordPress is stable worldwide content management system (CMS) which is the foundation of your website design platform. It allows for multiple layers of customization and brings with it a history of working in unison with all the search engines. One of the greatest advantages of using WordPress is that once the initial website design is completed – it is user friendly. This means, you can naturally upload content pages on your own if you choose to do so. WordPress is the largest open source web design platform in the world and has multiple forums in place to assist your general enhancements. It also has more features and “add on” functionalities than any other design platform. What this means for you is that you can experiment with multiple levels of add on apps to bring your message to your clients. Or, you can choose to have us work with you in collaboration to keep your changing needs fresh in the eyes of your potential and current clients. We love working with our clients and becoming part of your success story!
How Does Spirit Publishing Approach Web Design?
It all begins by spending time with you, to ensure we understand what you needs truly are. We never guess, we always ask many questions (maybe too many at times) but it’s imperative that we get to know you first before we can begin branding your organization to its fullest potential. We always look at the big picture and promise to recommend just the right fit for your individual requirements and focused goals. This is where we truly stand apart from most other typical companies; our spiritual philosophy leads us to ask questions you won’t hear from others. When we discuss the big picture with you, it includes what is best for your end customers as well. After all, we are all a collaborative team seeking the same end result, right down to the newest client searching for your services.
Web Design Starter Package
We have a substantial selection of pre-designed WordPress Responsive Theme-based Web Designs in our portfolio database for you to choose from. If you want to take one for a test drive, simply select the design of choice and click on the “Full Demo” tab that pops up when you mouse over the design. These include “starter themes” which are perfect for those just starting out in business, where we provide a complete Web Design Starter Package, including free logo design, free content writing and a 30 day guaranteed fast turnaround time.
If you want something more robust (requiring more than a Starter Package) we have multiple pages of Premium Themes covering a broad range of categories. These Premium Themes also have a “Full Demo” option, as well as a page by page screenshot tour. If you are concerned with duplicate content, rest assured that we have a full line of in stock photos available as well as content writing services to ensure your website stands alone. Or, we can use any media or content text you may have available to insert into each appropriate page. This coupled with our collaborative effort to bring your vision to light will ensure your website is just the right blend to satisfy even the most challenging design requirements.
Fully Custom Themes
If you can’t find exactly what you are looking for in our Starter Package or Premium Themes, we can custom build a package that is sure to please you. Again, this is where Spirit Publishing truly excels, bringing the client exactly what they need through collaborative interaction and growing a long term relationship that stands the test of time. We are here to serve you, because we know that if you succeed we have a partner unified in the spirit of what we produced together!
Whether it’s a Starter Package, Premium Theme, Custom Theme, Logo Design, PPC Landing Page Design, Social Media Page Design or a mix of all – Spirit Publishing has just the right Traverse City web design package available. All of our designs are based on WordPress Responsive Design criteria to keep industry updates and new content placement at your fingertips.
We are dedicated to bringing your vision to light and promise you that we will always do our best to ensure you have the highest possible presence in the community you serve. You can rest assured that you are partnering with a full service web design company ready to assist you with any marketing endeavor you choose to add to your initial web design platform.
The growth of Traverse City web design companies in the last few years has been a blessing for business owners seeking Northern Michigan web design services. There’s no reason to delay changing your online presence, as there’s a company “just right” for you waiting to be of service.