Imagine this: one day you’re on Page 1 of Google. The next day you stumble down to Page 14. You don’t even know what hit you but it hit you hard. This scenario happens in real life, and in most cases, unaware business owners are left in the rubble wondering what happened. That’s why a Website Audit Report is a must.
What is Website Audit?
A Website Audit allows you to get a professional review and analysis of your website, including its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecture, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more!
We recommend this service before you start any optimization campaign for your website. When you want to invest in an online marketing campaign, particularly SEO/CM, it is important to have a deep analysis of your website so we can customize your SEO/CM campaign.
Why Do You Need a Website Audit Report?
Your website is the core of your online marketing strategy. SEO/CM, PPC, SMO — all these direct traffic back to your site. A faulty website can flush all your efforts down the drain. An audit followed by an appropriate action, on the other hand, prevents that from happening. An audit is needed to find faults in your site so they can be corrected.
An audit is also the first step in recovering from Google updates. With the search engine rolling out between 500 and 600 algorithm changes every year (yes, you read that correctly), it’s crucial to get a “checkup” for your website at least annually.
Google Algorithm Updates
In addition to being better prepared to run an SEO/CM campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.
Three of their major algorithm changes are called Panda, Penguin and the latest Mobilegeddon. To date, there have been 25 Panda updates since 2011 and 3 Penguin updates since 2012 and more with Mobilegeddon in 2015, which has affected 41.4% of search queries. Panda updates are generally targeted at sites with low quality content and Penguin updates are targeting web spam. The most powerful of all, Mobilegeddon has targeted ALL websites for mobile responsiveness. Stay ahead of the game and have us run an audit report on your website today!