Even if you are a small enterprise that’s only catering to a local area, your business still needs to be searchable across search engines. This would mean the difference between online success and failure. With the right strategy towards search engines, more of your market would readily know about you and you don’t need to solely rely on word of mouth just to meet your profit and revenue goals.
The way to rule search engines is through search engine optimization or SEO. SEO is an online marketing practice that helps makes sure your website would appear on search results the moment a potential customer conducts a search using a keyword that is relevant to your business or brand. If you’re wondering why that should be important to you, consider this fact: there are as much as 3.5 million search queries being made on leading search engine Google every single minute. Keep in mind too that as much as 93 percent of all online experiences begins with a search. That means the best way to attract your potential customers to become as visible as possible across search results.
With the right optimization tools, your website can appear way ahead of other companies in search results. This gives you a better chance of securing the customer first. At the same time, getting a higher ranking in the results can deliver a higher traffic to your website considering that the top three listings typically get more than 60 percent of the clicks.
That said, it’s not enough to just know what SEO is about. Your company has to have the right mix of strategies too in order to deliver more of the local market to your business. To help you with that, here are a number of SEO trends that you should keep in mind today:
With more internet users browsing online through their mobile device rather than a desktop, it helps to make sure that your website is mobile friendly so it loads quickly for mobile users. You can use an open-source protocol known as Accelerated Mobile Pages, which can make your site load four times faster while only using eight times less data. Google is starting to favor sites that uses this protocol by giving them priority in the search results.
Today’s users are all about extensive details. They want to know everything they can about your product or service before they buy anything. Make sure you get all the details covered. Avoid providing brief descriptions only.
With the rise of mobile browsing, more and more users have also switched to conducting searches using their voice. To capitalize on this, keep note of conversational keywords when implementing SEO strategies.
Take note of these trends and consider applying some of them to your own business. In case you find SEO quite overwhelming, there’s no need to worry. You can always consult with some expert online marketing firms to help you out. This way, you can be sure that your website will use effective strategies that bring in more traffic and increase your conversions.
5 Reasons Why The Los Angeles SEO Market Is So Competitive, forbes.com
7 SEO Trends That Will Dominate 2017, forbes.com
3 SEO Trends That Matter In 2017, forbes.com
What Google’s Mobile-First Index Means For Your SEO Strategy, forbes.com
24 Eye-Popping SEO Statistics, searchenginejournal.com