Before you can implement any online marketing strategy effectively, you first need to have a website that effectively presents your business and its products and services. After all, it is the digital extension of your store.
Your Website Needs to Impress
Good website development goes a long way in making sure that you attract as many potential customers as possible. When it comes to the digital world, first impressions matter. In fact, as many 48 percent of internet users have said that the website’s design is the number one factor when it comes to deciding if the business is credible.
This means you need to stop treating your business website as a mere online calling card or sales catalogue. Instead, you need to treat the way you treat your physical store and make your visitors feel more welcome. This way, they will be more encouraged to stay longer and actually browse what you have to offer.
That said, there are a number of things that you can readily do on your website in order to enhance user experience today. To give you a better idea, here are some web design tips that you may want to keep in mind:
Check Your Navigation
If your website’s navigation is confusing, there is a good chance that visitors will just leave right away. Avoid this by making your main menu easy to find. At the same time, make sure all the sections are presented clearly so they know exactly what to click or tap when they need to go to your product or contact page.
Watch Out for the Loading Time
Generally, internet users simply hate waiting. In fact, 40 percent of internet users tend to venture away from a website if it take more than three seconds to load. Improve your loading time so that more of your online visitors would be encouraged to stay and browse.
Incorporate Video to Your Content
When your users want to find out what your business is all about, they don’t just want to read about it. Instead, they’d love it if there is something that they can watch too. This is why incorporating some video content in your website is quite a smart move. It allows you to present your business in a more dynamic and fun manner. At the same time, did you know that the brain typically processes video 60,000 times faster than text? That means you get to engage with your customer effectively much more quickly.
Remember these tips as you figure out exactly how to improve your business website to draw in more traffic and ultimately increase conversions. The trick is to engage with them as much as possible so it almost feels like they have stepped right into your physical store and you are right there attending to them personally. This would make them feel special. More importantly, this would encourage them to pay your website regular visits.
17 Web Design Trends To Watch in 2017, shopify.com
Essential 2017 Web Design Trends, smartinsights.com
7 things people hate about your website, mashable.com
Web Design: What’s Trending For 2017, forbes.com
Top Web Design Trends To Watch In 2017, forbes.com