Your business needs to stay fresh and, most of all, continuously relevant to your market. As a business owner, you want your market to see that you are always in the know. Just as you work hard to keep your brand’s image and products fresh and appealing, you also want to make sure that your website is equally enticing to any of your prospective visitors. Remember that your business website is the main platform for all your digital marketing campaigns. Therefore, if it looks stale and boring, no one is likely to delve deeper into your site to learn more about your service or product.
As tastes and preferences evolve with time, so do trends when it comes to website development. While some of these trends pertain to design and aesthetics, others find a way to make websites more visitor friendly—enabling just about anyone to easily attain the information they need about a certain product, service or brand. When it comes to the latest in website trends, following are some worthy of adopting if you wish to keep your business’ website fresh and interesting.
Keep your content fresh
People today tend to browse online more than ever before—largely because it has become relatively easier and cheaper to be online. People browse longer and check out anything of interest or appeal to them. For a business, this is absolutely good news.
Simply put, relevance and timeliness encourage your audience to browse deeper into your website. To capture their attention,
Similarly, it’s equally important to remove all stale or outdated content as soon as possible. When you post information about a product that no longer exists in your inventory, confusion may ensue, which can then lead to negative feedback
Original, high-quality photos are now imperative
Generic stock photos are already a thing of the past. Your website should now feature high-resolution, original photos of your products or services. Go ahead and schedule a professional photo-shoot for all the products and services that you offer. Invest in these, as they are an essential marketing tool for your business. Remember that a customer typically shops with the eyes. This means you must make a good impression by posting high quality images of what you offer.
Make your navigation much simpler
When it comes to your website, simpler navigation is always better. Your website’s menu should be easy to understand so that your visitors can instantly access the information they need from your business. Keep in mind, too, that the ease of navigation must extend to those browsing your website from their phones, tablets, or other handheld devices.
As grueling as all this may sound, the good news is that you don’t have to do them on your own. There are a number of web design companies that can readily work with you one-on-one to attain a website that remains fresh, exciting and appealing to your target market. However, Spirit Publishing is the only web design company in the Traverse City area which is uniquely experienced with respect to their business philosophy and how to implement strategies that stand out from the rest. Simply contact us today and get started.
Web design trends we can expect to see in 2017, TNW
Top Web Design Trends To Watch In 2017, Forbes