In today’s increasingly online world, having a website simply won’t cut it. A site needs to integrate a compelling design that’s both aesthetically pleasing and useful. Though clever pop-ups and integrated videos are useful tools, there is much more to designing a professional site than simply merging all these visual elements and calling it a day.
Organization is key to a powerful website, and all visual elements must be coordinated into these vital pages.
A Clear Home Page
Every business needs a homepage to describe your services or products in a compelling fashion. It must pique their interest among your visitors, but must also leave them with a good first impression about your brand. Speaking of brand, make sure your company name is clearly displayed and that a concise description of your services and unique selling point is visible.
Keep colors relevant to your branding, while not discounting the importance of relevant pictures. Your home page is the perfect place to show off your favorite products or encourage emotive behavior from your potential customers. Your homepage should also link to other sections that visitors will be interested in seeing, such as your portfolio, your contact page, or your blog.
A Page about Your Brand
An about page is the perfect place to build a rapport with your clients. If appropriate, detail the story of how your business originated and highlight your most proud achievements. The more invested a customer is in your brand, the more likely their experience will convert to a sale.
Individually owned and managed businesses may also find it useful to place pictures of themselves and their team on the site. Clients gain a personal sense of who they are patronizing and who is responsible for the various services or departments of your business.
A Helpful Contact Information Page
How will clients speak to you if there are no contact details on your site? A contact page should list every relevant contact detail, including phone numbers, emails, office addresses, and even social media profiles. Up to 95% of adults aged between 18 and 34 will want to follow a business they like on social media, so make sure these details are easy for them to find.
A Useful Blog
Not only does an informative blog keep potential customers interested in what you offer, but blog posts can muster up to 67% more leads for your business, especially when optimized for SEO. As customers search for information to help resolve a dilemma or question, search results will lead them to your site. Ask how they found your articles and create a comments section below your blogs. This engages and fosters a following.
If you need help creating a website that your customers will love and find simple to use, contact trusted web design companies to discuss ideas designed to impress.
12 Critical Elements Every Website Homepage Must Have, Blog.Hubspot.com
10 Things Every Small-Business Website Needs, Entrepreneur.com