Like many companies out there, you may have felt discouraged with your search engine optimization efforts when you see other companies climbing the ranks while you’re left eating dust. While it is frustrating to see this, it’s a constant reminder that Google’s algorithm is constantly changing to weed out sites that use black hat and gray hat SEO techniques.
If this is your story, step back and check if you need to reevaluate your current SEO strategy. Have you been relying on black and gray hat techniques when you should have been doing white hat instead?
Start With Quality Content
There are several white hat techniques that companies can do. First and foremost, quality content is key to improving SEO on any website. This means that you should write not only for search engine spiders, but also for human beings. There are so many websites with unoriginal articles stuffed with keywords copied from other places on the web.
While search engines allowed these types of content to rank in previous years, Google has drastically changed their algorithm to screen this out due to the many people trying to game the system. So, even if you authored the piece and published it on another site, there is no way for Google to know. Instead of publishing duplicate content and getting penalized for it, simply repurpose or rewrite it before posting on your site.
Give It Your Perspective
People often say that you should create unique content that can’t be found anywhere else online. That might sound intimidating considering just how much is out there, but a good tip is to focus on what makes your company’s perspective and your product or service, by extension, unique.
If you sell dog food, for instance, you can create recipes using your product that will give an exciting new twist to Fido’s lunch. And rather than listing all the ways your product can enhance the lives of your consumers, you could instead use an engaging infographic. Such a technique grabs their attention while still informing them. Better yet, images are great for social media, and you may find them shared multiple times.
At the end of the day, the key in writing quality white hat SEO content is to create content that is useful and helpful to the reader. When searching for an SEO provider in Traverse City, consider looking for a reliable one, such as Spirit Publishing, LLC, who focuses on ethical, white hat ways of improving SEO for their client websites.
Sources:
Ethical SEO Ranking: A Persistant Persuance of White-Hat SEO, business.com
Chapter 2: Content and Search Engine Success Factors, searchengineland.com
